The transition from physical discs to digital streaming in 2007 was the first major leap, but the true disruption occurred when Netflix began producing its own content. By leveraging massive amounts of user data, Netflix moved from being a distributor to a "choice architect," using sophisticated algorithms to predict exactly what audiences wanted to watch next. This data-driven approach is a core focus of the
netflix case study, which provides a deep dive into how the company uses AI to maintain a competitive advantage in an increasingly crowded market.
